A fog of PR war will descend.Īnd sure enough, by the end of the day, EA had announced a 75% cut to Hero costs. Minor changes will receive news coverage, fanboys will shout down anyone complaining and use these changes as evidence that the game is 'fixed.' It will be difficult to keep up with these changes and how they actually impact the game. In other words, EA will run a public relations campaign to counter gamer backlash by constantly updating the terms of the story. The fact that the changes didn't help and potentially made the game worse didn't matter. The beta had a great deal of backlash and instead of fixing anything, they 'made changes.' The effect of these changes were negligible but it didn't matter because all the articles written about the flaws of the beta and the complaints by users became outdated and replaced by articles and comments about how they were making 'changes.' This allows them to control the narrative of their product without actually losing any money or making significant changes. That said, they understand that they have a cluster on their hands, so since they are not interested in fixing it, they are going to use a technique referred to as 'making the outrage outdated.' This was very clearly what they did with the beta. That's built-in to the calculations, like when Wal-Mart assumes that there will be a certain amount of shoplifting. A certain amount of players are supposed to get sick of it and stop playing. They will not truly 'fix' it because they believe that it's working as intended and their accountants and marketing guys will tell them that it is. This means that one or two days (or weeks or months) of complaining will not get them to change their mind regarding the nature of the progression system. Old userscore: 89% Owners: 1,000,000 .EA spends tens of thousands of man-hours focus testing and doing market research on the optimum way to wring money out of your wallet. Tags: Multiplayer (276), FPS (236), Singleplayer (233), Shooter (233), Third-Person Shooter (229), Space (226), Action (225), Co-op (212), Sci-fi (205), Combat (197), Vehicular Combat (196), Adventure (176), Online Co-Op (172), First-Person (171), Third Person (168), PvP (139), Aliens (137), Tactical (128), Controller (77), Character Customization (76)Ĭategory: Single-player, Multi-player, PvP, Online PvP, Steam Achievements, Steam Trading Cards Languages: English, French, Spanish - Latin America, Italian, German, Spanish - Spain, Japanese, Polish, Portuguese - Brazil, Russian, Traditional Chinese Be the hero in the ultimate STAR WARS™ battle fantasy with STAR WARS™ Battlefront™ II: Celebration Edition!ĭeveloper: DICE Publisher: Electronic Arts

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